Free live training for course and program creators
The Course Creator's Comeback.
How to grow your sales, referrals and renewals while everyone else is going backwards, by beating AI in the one fight it can't win.
Even if you're the least technical person you know.
Thursday · September 3rd
2pm EDT · 60 minutes · Online
Free to attend · No replays
What actually happened
What you know used to be worth a fortune.
That was the business. You knew something most people didn't, you packaged it well, and they paid you to learn it. For decades, that was one of the best businesses to be in.
Then almost overnight, the game changed. Your student now opens ChatGPT or Claude, types in the thing they were about to pay you to teach them, and has an answer in four seconds. At eleven o'clock at night. For nothing.
They're not being disloyal. They're doing what's easiest. And they're doing it in increasingly bigger numbers. This shows up in your business as fewer sales, fewer renewals, more refunds, and silence where the referrals used to be.
They're getting fast, confident answers stripped of everything you would have brought to it: the right order, the judgment, the years of hard-earned experience and insight that tells you what to do and, just as often, what not to.
And the one thing your students don't know is the thing that matters most. That the advice they're getting from AI isn't really what they need, and in some cases it could actually be dangerous.
Knowing the difference is exactly what they need you for.
The “AI Effect” on courses and programs
Sound familiar?
You're not imagining it.
And it isn't your fault.
You've got the track record. The frameworks that took years to earn. Now the rules of the game have changed.
If you nodded at even one of those, this training is for you.
Thursday · September 3rd
2pm EDT · 60 minutes
Online · Free to attend · No replays
Where this is heading
A lot of good people have already left the game.
Creators you respect are quietly winding down programs they ran for a decade. Others are drifting back to the one-to-one work they spent years escaping. Nobody announces it. You just notice one day that their program page has come off their website, and the cart-open emails you used to get every spring stopped arriving.
They didn't get worse at this. They got tired of pushing against something they couldn't see. But people leaving, and people struggling, is not the same thing as the opportunity drying up. It usually means the opposite. Right now there are opportunities everywhere, if you know where to look.
You're still standing. That matters more than it sounds like it should, because the same shift that is emptying everyone else's launches has quietly handed the people still in it the strongest hand they've held in decades.
Experience. Judgment. A method that actually works. An audience that already trusts you. Every one of those went up in value the day information became free.
Sixty minutes on what changed and what you can do about it, starting right now.
The other side of it
This is one of the biggest opportunities in decades.
Look at what's happening to your students. They've taken the thing they used to come to you for, and gone to AI with it instead. Faster. Cheaper. And they are getting worse results than they got from you.
They haven't stopped wanting the outcome. They've stopped believing that sitting through a course is how they get it.
Which leaves an enormous group of people who need exactly what you know, and no longer trust the way it has always been delivered. Reach them properly and you are not competing with anyone, because almost nobody in this industry is doing it yet.
That's the opportunity, and it belongs to whoever moves first. On the training we'll show you how to put what you know in front of your students in a way that actually gets them the result they came for, personally, for every one of them, at a scale you could never reach on your own.
Three things we'll answer on the training
What replaces the course?
There is an answer. A small number of creators are already running on it, and it is not a better course.
Why is it possible now?
Something shifted in the last eighteen months that put this within reach of people who don't write code.
How does it scale?
Giving every single student the kind of tailored result you can normally only deliver one to one. At any number. That's the part that just became possible.
This isn't theory
We took a 12-month program and delivered it in 90 days.
We didn't work this out on a whiteboard. We used the exact approach we'll walk you through on this training, on our own flagship program, at the same time as plenty of people around us were watching their numbers go the other way.
And it moved the three numbers that decide whether a business like yours makes it. Our sales went up. Our renewals went up. Our retention went up.
Retention
[87%]
still active at month six, up from [41%] under the old structure.
[Cohort / dates to confirm]
Renewal
[45%]
renewed into a second year, against an industry average of about [30%].
[Source to confirm]
Sales
[2.4x]
revenue from the same list and the same traffic. The offer changed. The audience didn't.
[Launch comparison to confirm]
Sixty minutes
What a comeback actually looks like.
Three things move when you get this right. They're the three things everyone in this market is currently watching go the wrong way.
Sales
People start saying yes again.
Not because you found a better hook, but because what you're offering is worth paying for in a way it demonstrably wasn't six months ago. The objection you keep hearing stops coming up, because you've removed the thing causing it.
Retention and renewals
They stay, and they come back.
People renew when something actually happened for them. Not when they liked you. Not when the content was good. When they can point at a result. That's a design decision, and almost nobody is making it on purpose.
Winning them back
The ones who left for AI come home.
There's a growing group who decided ChatGPT had it covered and are quietly finding out it doesn't. They are the most winnable audience in your market right now, and they will go to whoever speaks to them first.
On the training
Some of what we'll get into.
- How to become as in demand as you have ever been. Your students are reaching for ChatGPT and Claude before they reach for you. There is a specific move that puts you back in front of them, and it works by turning AI from the thing that's pulling them away into the thing that makes you indispensable.
- The gold you're already sitting on. Most creators have no idea it's there, and it's the one thing no newcomer can buy, borrow or prompt their way into. It isn't your content and it isn't your audience. It's also the exact thing AI cannot supply, which is why it's worth more now than it has ever been.
- The one thing your buyers stopped doing about three years ago ... and why every single symptom on this page traces back to it. This is the whole game, and we have not heard anyone else name it.
- The fight AI cannot win. Not a pep talk, not wishful thinking. A structural argument that doesn't age with the next model release, and the reason a genuine expert is in a stronger position now than they've been in years.
- Why the smartest creators in this market are teaching less this year ... on purpose, and charging more for it. There are parts of your program you can stop teaching this week and lose nothing.
- What to say to the prospect who tells you ChatGPT does what you do for free. There's an answer. It's short, it's true, and the fact that they're trying is very good news for you, not bad.
- The three mistakes keeping good creators stuck. All three are things you were taught to do, which is why they're so hard to spot in your own business. The third one is the expensive one.
- What happens to your content library ... the thing you were proudest of, that quietly turned into the reason people say they're overwhelmed. You don't have to throw it away. You do have to do something different with it.
- How to protect the people who are out there taking bad AI advice about your subject ... which turns out to be the same move that protects your business. These are not two separate problems.
- The nine months on the other side. What we did with the rest of the year once the result was delivered in the first 90 days, and why clients say it's the best part of the program.
- Plus ... something we're only giving to people on the live session. We'll tell you what it is at the end, so stay to the end.
Who's telling you this
Bari Baumgardner
Founder, SAGE Event Management
If you've been in a room where a high-ticket program sold from the stage in the last twenty years, there's a decent chance Bari built it.
She has produced [700+] live and virtual events, and the programs behind them have generated [more than $1 billion] for her clients. Not from the outside as a consultant. In the room, running the floor, watching what makes the person in seat 14 stand up and buy, and what makes that same person go home and never open the thing they bought.
She is uniquely placed to see exactly what is and isn't working in the industry right now.
The people who call her first
[A quote about trusting her with a make-or-break launch, and what it did.]
[Client name]
[Title / company]
[A quote about her standing. The person others in this industry defer to.]
[Client name]
[Title / company]
[A quote with a hard number in it: revenue, conversion, room size.]
[Client name]
[Title / company]
[A quote from someone who's seen the new model work. The forward-looking one.]
[Client name]
[Title / company]
Straight talk
You need to be at this training.
This is for you if…
- You sell what you know. Courses, programs, memberships, masterminds, coaching, consulting.
- Your sales, renewals or retention have moved the wrong way and the usual fixes haven't touched it.
- You're watching AI change what people think your expertise is worth.
- You've seen clients take confident, wrong AI advice about your subject and it worries you.
- You're building your first program and want to build it for the market as it is now.
- You're not technical, don't want to be, and shouldn't have to be.
A few things this is not.
- Not a prompt pack. Every one of those is aimed at making you faster. This is about what your clients walk away with, which is a different problem entirely.
- Not a tech training. Nothing to install, no code, no platform to learn.
- Not a doom session. We're not here to tell you courses are dead. We think close to the opposite, and we'll show you why.
- Not a tactic to bolt on. If you're after one more thing to add to what you're already doing, this will frustrate you.
Why now and not later
The window of opportunity is open right now.
No countdown timers. Just the arithmetic of what happens next.
Today
Every launch, renewal window and sales call you run on the old model is costing you sales, attention, referrals and market share. That's happening whether you decide anything or not.
In three months
The creators who move first will have results, case studies and testimonials. They won't have to argue that this works, because they'll be able to show it. Proof is the one advantage in this market that is still sitting there unclaimed.
In twelve months
This stops being an edge and becomes what buyers simply expect. Move on it now and you spend the next year out in front. Move on it then and you spend that year catching up to people who did.
Free to attend · No replays
Before you register
Anything else?
Don't miss out.
Now is the perfect time,
and you are perfectly placed.
Sixty minutes on how to grow your sales, referrals and renewals while the rest of the market goes backwards. Come and find out what changed, and what you can do about it starting right now.
Free to attend · No replays